Our Purpose

Waya is a neobank that focuses on serving low to middle income individuals in the Black, Asian, Hispanic, and other minority communities.

Who we are

A financial technology company with the needs of immigrants at heart.

Waya is a digital banking app that provides checking accounts, cards, and other payment and banking services to immigrants and other underserved communities in the USA and globally. Waya offers immigrants a fast and safe way to store, spend, send, and receive money both locally and internationally.

Empowering People

At Waya, we exist to empower people, especially immigrants and foreign-born individuals that are underserved, unbanked, and often overlooked by traditional banking channels, to take control of their finances.

OUR VISION

To be a global leader in offering “inclusive and equitable” financial services to immigrants and underserved communities.

Our Mission

To empower immigrants and marginalized communities by unlocking financial barriers and providing unlimited financial access and opportunities.

OUR GOAL

To deliver a superior customer experience for our customers by building customer-centric products and solutions.

OUR GOAL

Transforming the world, one transaction at a time.

Our Values

Customer centered

We place our customers at the heart of everything we do to ensure our products and services are attentive to their daily and evolving needs. We build for them, and we exist for them!

Purpose

We strive to provide positive social value and take pride in being a socially responsible company by maximizing shared value among our employees, customers, shareholders, and community.

Collaboration

We constantly seek to partner with like-minded people, talent, organizations to uphold and further the company’s vision.

Innovation

We constantly innovate to build and bring useful and sustainable products and features to meet the needs of our customers.

Our Human Capital.

Our human capital is key to our business success, as well as to our ability to create value for the wider society and communities within which we operate. It is an essential component of our journey to realizing our strategic aim of becoming a purpose-led technology company.

Organisation

Ensuring an effective and efficient corporate organization that puts the customer first and delivers what they promise.

Purpose and Positive Spirit

Fostering Purpose and positive Spirit to deliver a purpose-driven organization.

Talent

Fostering constant improvement, diverse talent, and critical skills needed now and in future.

Team Spirit

Delivering an environment of collaboration to ensure collective delivery of the company promise.

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Our Purpose

Waya is a neobank that focuses on serving low- to middle-income individuals, as well as minority communities such as Black, Latino, Hispanic and Immigrant communities.

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Our mission

Our mission is to provide financial services that improve the lives and financial health of people facing acute and persistent financial challenges.

Our goal

Our goal is to uplift and champion the unique financial needs of communities and individuals who have often been left unbanked, underserved, or overlooked by traditional banking channels. We aim to address the barriers to financial inclusion and promote economic empowerment by offering inclusive, accessible, affordable, and user-friendly banking and money transfer services.

Our key services include:

BRANDING STRATEGY

Forge a visual identity that tells your business story seamlessly.

Create a unified visual identity that narrates the story of your business in a seamless and compelling manner.

Our services include:

  • Web Design and Development.
  • Social media management and marketing.
  • Logo design and branding.
  • Development and maintenance of online stores.
  • Mobile App Development.
  • Customer Support.
SOCIAL MEDIA DESIGN

Elevate brand visibility with viral designs.

Amplify your brand’s presence through visually striking and shareable designs that captivate your audience.

Our services include:

  • Designing eye-catching logos, banners, and profile image.
  • Social Media Strategy Support
  • Seasonal and Campaign Graphics.
  • Designing templates for consistent brand messaging.
  • Designing covers story highlights.
  • Responsive Design.
LANDING PAGE DESIGN

Convert with our site and compelling CTAs.

Transform visitors into customers with our user-friendly website and irresistible calls-to-action.

Our services include:

  • User-friendly experience on our website.
  • Persuasive content to guide users.
  • Streamlined navigation for ease.
  • Consistency across all devices.
  • Collect and implement user feedback for improvements.
  • Feedback Integration.
COPYWRITING

Enhance online presence with SEO-driven copywriting.

Craft compelling online content with SEO-optimized keywords for a stronger and more visible digital presence.

Our services include:

  • Optimize online presence with keyword-rich content.
  • Produce SEO-friendly.
  • Define a unique, memorable brand.
  • Optimize multilingual content for broader impact.
  • Ensure consistent communication
  • Write effective releases for launch
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Waya is a financial technology company, not a bank. Waya’s Banking services, debit cards, and bank accounts are provided by our banking partner, as set forth in the account agreement. The Waya Mastercard® is issued by our banking partners pursuant to a license by Mastercard International Incorporated. The Waya Card may be used everywhere Mastercard is accepted in the U.S. Mastercard is a registered trademark, and the circle design is a trademark of Mastercard International Incorporated. Waya is a product of Wayapay Limited, Inc. Wayapay, Waya, and associated names are registered trademarks of Wayapay Limited, Inc. All other trademarks and brand names mentioned belong to their respective owners. Standard data rates from your wireless service provider may apply. By clicking on some of the links above, you will leave the Waya website and be directed to a third-party website. The privacy practices of those third parties may differ from those of Waya. We recommend you review the privacy statements of those third-party websites, as Waya is not responsible for those third parties’ privacy or security practices Ⓒ 2024 Waya. All Rights Reserved.

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